UI / UX Design

Focuses on understanding user behaviors, needs, and motivations through observations, task analysis, and other feedbacks.

It is the approach for a digital product which ensures that the UX vision is aligned by focusing on solving the right problems for target users.

A user interface is essentially the features of a device or an application that allow a user to interact with it smoothly and intuitively.

It typically consists of evaluating a product by testing it with your target users and optimizing it.